Head Office

Geoff Densem

Managing Director

Geoff is the founder and Managing Director of Advanced Personnel Services Ltd and is based at the company's Head Office located in Christchurch.

Geoff's association with the personnel industry goes back to Jan 1986 when he started the industrial temp staff division for Key Personnel, before founding Advanced Personnel in late October 1987. Now over 2 & 1/2 decades on and he remains the navigator/strategist behind the company that employs more than 25 permanent staff and 300 temporary on-hire personnel weekly.

Geoff considers the company's investment in a web based interface as early as 2000 has helped to keep it at the forefront of its development maintaining strategic size, a major advantage in our New Zealand market; versatile enough where we can make a decision quickly and yet reputable and big enough to provide confidence and security to our candidates and clients. Recruitment in today's market is for us about aligning ourselves with our clients and candidates utilising leading edge communications more than ever before.

With so many options around it is about adapting to change and remaining at the cutting edge in terms of technology, efficiencies, respect and offering a service second to none.

In his spare time Geoff is involved with his family, football and Motorsport.

Paula Densem

Director - Head Office

Dear Optimist, Pessimist and Realist: While you guys were busy arguing about the glass of water I drank it, sincerely The Opportunist

I consider myself the Opportunist.

Opportunity is what drives me - I love working in the recruitment industry, each door you open is a door to opportunity

My daily work tasks revolve around credit control, processing new account applications and building relationships with our clients.

I also cover the HR portfolio. Outside work I love my rugby and league.

Travelling is a passion of mine which I always have on my agenda.

Ryan Densem

National Operations Manager

Ryan first joined the recruitment industry in 2001. For the first seven years of his career he lived and worked in some of New Zealand's greatest cities supporting, building and growing the Advanced Personnel nationwide branch network before settling in Auckland in 2008.

"I have had the pleasure of working with and being mentored by some exceptional people in the recruitment field; some of the most intelligent, highly motivated people I have ever met. At the other end of the scale I have come across a number of people who wait morbidly on the recruitment industry death row, having very little commitment to the industry. My wish is to combine my knowledge and experience gained from working with those at both ends of the scale and collaborate with our permanent staff to deliver the best partnerships to our clients and candidates alike".

Ryan has trained managers, recruiters and support staff, communicated with hundreds of clients surrounding strategic workforce plans, legal and policy related matters as well as interviewing countless candidates about their dreams, careers and employment opportunities moving forward.

In his spare time Ryan enjoys mounting biking, martial arts, supporting the Crusaders and spending time with family and friends.

Clint Densem

IT Manager

I joined Advanced Personnel in July 2008 as a Trainee Computer Technician, after 2 years of living in London and travelling around Europe.

In September 2012 I was given the IT Managers role encompassing the overall view and strategy of the company's technology focus. In this role I am responsible for leading and covering all IT related activities including installing and maintaining computer hardware, software and networks while running and maintaining the helpdesk, training and consultation, future planning and development of resources.

I love the ability in the role to use ever changing technology to improve internal efficiencies and delivery of services to our clients and candidates.

In 2013 I completed a NZIM Certificate in Management and the following year began a Degree in Business Majoring in Management.

In my spare time I love to travel, car race and work on property investment and online e-commerce opportunities.

Matt Harrington

Human Resources - Head Office

Matt Harrington is the company's Human Resources lead. Prior to working at Advanced Personnel, Matt has assisted a variety of firms in the manufacturing, FMCG, sales, engineering and primary industry sectors. More particularly, he has spent over a decade with a global firm acting at both national and regional levels in both shared service and business partner roles.

Matt believes that in order to effectively wear an HR hat one must be optimistic, have a high future focus, promote practices in sync with the business structure and challenge folk to be the best they can be in terms of exceeding performance goals, upskilling and personal growth. He's also only too aware that from the outside HR people can look really very busy but nobody actually knows what they do!

His work revolves much around working with people to get the greatest organisational bang from their team, doing all that can be done to see individuals stay, play and provide plenty to create great group results.

Matt found his footsteps taking him through HR doors after working as a secondary school teacher in the first half of the '90s. Not many know that, along with his Masters in Human Resource Management/Organisational Behaviour, he's guilty of possessing an Arts degree majoring in Modern Poetry.

Away from work, he can from time to time be spotted around a game of club cricket (sometimes trying to hit the ball) or mucking about with his hard-working wife and fun-loving son on their patch of farmland south-west of the city.

Robin Duthie

Health and Safety Manager

Robin Duthie is the company's National Health and Safety Manager. Prior to joining Advanced Personnel Robin worked with Fonterra as their National Health and Safety Manager for Distribution & Farms as well as some time in H&S Management roles within Fonterra Coal Mining, Fonterra Effluent Spreading and their fertiliser operations/factory.

He comes with a wealth of experience in the construction and infrastructure sector gathered while working within the corporate H&S team of major projects at Genesis Energy. Previous to his roles in Health and Safety Robin spent a number of years in the recruitment industry working firstly as a Recruitment Consultant and then Branch Manager in Hamilton.

Having a widespread hands-on Health, Safety and environmental experience working for both New Zealand SMEs and corporates,

Robin is the driving factor behind Advanced Personnel's continuous improvement and dedication towards all things Health & Safety.

Ed Heald

National Business Development Manager – Industrial - Head Office

I have over 35 years' experience in the Engineering industry. I trained as a Plastics Engineer dealing with product manufacture, processing and tooling before moving into tool and product design.

I then moved into sales, management roles, servicing, and liaising with existing customers on a regular basis and developing new business. This also encompassed technical advice with respect to materials and design and the preparation of formal quotations.

I joined Advanced Personnel in October 1996 as an Industrial Consultant in the Engineering and Manufacturing Sector. My understanding of the industry brings excellent service to both clients and candidates.

Have now moved into Management roles but still keep regular contact with both clients and candidates.

Rashmi Mule

Candidate Resourcer - Head Office

My journey with New Zealand began the same way as it does for many migrants.  I thrive on working in an extremely fast paced and demanding environment.  When the opportunity arose to join the team at APS as Candidate Resourcer for Overseas recruitment, I jumped at the chance.

Today my role at APS allows me to put my skills and previous experience into play working with a wide range of people on a day to day basis. I pride myself on ensuring  my candidates can count on me for information and feedback.

In my spare time I enjoy catching up with friends & clubbing with them and watching movies


Anne Blaauw

Recruitment Consultant - Invercargill

I am a born and bred South African who decided to make the big move and immigrate to New Zealand. I started off studying Hospitality & Catering and worked as a Chef for a while and some way or the other got into Recruitment and then Human Resources. For the past 10 years have worked as a Recruitment Consultant - recruiting across the board - as well as a HR Generalist within various industries.

I enjoy meeting new people of all walks of life and assisting them in getting hopefully their dream job or just assisting them in getting a suitable job they can enjoy to provide for their family. Challenges and thinking out of the box is what keeps me going. My life slogan is positive thoughts, positive mind.

I have two grown up kids Tosca-Lee and Laurich.

Lynley Watson

Recruitment Consultant - Invercargill

I am a born and bred Southlander, my background is finance and sales - I was a mortgage advisor most recently and before that I worked for a large finance company in Invercargill for 7 1/2 years.

In my previous roles I have learnt to communicate with people from all backgrounds and nationalities. My passion is meeting and helping clients to overcome the business challenges they face today.

Really looking forward to the challenges this new role will bring and feel my customer service and sales experience will give me a real advantage.

I am married to Iain and have two grown up daughters Jessie & Amber and a super energetic dog called Skye.


Brent Tyler

Branch Manager - Christchurch

I am originally from a telecommunications background, with 12 years in leadership, management roles for Spark/Telecom in Consumer and Small Business and 10 years in account and key account managers roles for Gen-i/Telecom Corporate.

I have been in the recruitment industry since November 2015 and have found it to be extremely satisfying when we connect the best people with the right business needs and know agility is often required with our business to business dealings.

My focus is to lead and support our team to deliver quality people for our clients as well as assisting Advanced Personnel's do deliver recruitment strategies to ensure our clients receive quality service and see this as value to their own business.

Jeanette Beatty

Senior Recruitment Consultant - Christchurch

Initially invited into recruitment (now in my 14th year) to specialise in hospitality covering the South Island with temporary cover for establishments and permanent recruitment where needed. After 4 years I made a move to Advanced Personnel where I maintained a large hospitality portfolio for a further 6 years.

Since then have been on contract to one of our major manufacturing clients working in-house recruitment, worked with Health & Safety / ACC / Permanent Recruitment in various industries.

Late 2015 I moved back to a Hospitality portfolio along with some administration / sales and also permanent recruiting.

My hospitality background started in the mid 80's in hotels, moving to motels, restaurants/ cafes and back to hotels.

Covering most of New Zealand in my hospitality employment I have lived & breathed the industry in fabulous places such as Hanmer Springs, Franz Josef, Queenstown, Picton, Taupo, Auckland + more... any job in the industry I have ticked the box!!

I understand the industry extremely well and the requirements needed to recruit professional, skilled and well-groomed staff for your establishment.

Contact / Email Jeanette about:

Chanelle Johaar

Recruitment Consultant - Christchurch

I have been in the Recruitment industry for 5 years working in the Construction, Engineering, Civil and Manufacturing sectors both in Permanent and Temp recruitment. While in Auckland I focused on recruiting for the Engineering, Manufacturing and Civil areas around New Zealand and built a good client base for 1 year, I then joined a building company and started up their Labour Hire division for them concentrating mainly on Carpenters and Labourers.

I have a passion for helping people find their dream roles and assisting my clients in finding that perfect fit. Recruitment is not only about filling a role it's like a puzzle that missing piece is there you just have to look for it.

I am from South Africa and immigrated in 2015 with my loving husband and two sons to Auckland as a Recruitment Consultant for 2 years, after looking at moving to Christchurch for a while we have finally done it and loving it here. I am a sports fanatic who enjoys following Rugby, Soccer and Formula 1.

I strive to be the best and give my all at everything I do.

Cliff Cooper

Recruitment Consultant - Christchurch

I have spent the majority of my working life in and around the freight, logistics, manufacturing, and transport sectors, and have combined this knowledge with 6 years experience in recruitment.

In previous roles I have been the sole Recruitment Consultant tasked with sourcing and processing Aircraft Maintenance Engineering contractors for the aviation sector throughout New Zealand, and also been a Branch Manager for a well-known national labour hire group.

I am married with twins, and an avid ice hockey fan, a sport I have been associated with for almost 20 years either in a playing or coaching capacity. I have been lucky enough to be an assistant coach for Canterbury Senior, head coaching roles for Canterbury U16 and U19 squads.

Contact / Email Cliff about:

Holly Parata

Recruitment Consultant - Christchurch

Holly comes from a rich background of direct sales involving lots of travel through Australia and New Zealand.

Having recently been invited into the recruitment industry, I am excited to make this transition and bring with me an active background in the sales, marketing and client management fields.

A born and bred Nelsonian boasting a great sense of humour, I enjoy family time and all that the beautiful Nelson region has on offer.

Contact / Email Holly about:

Jay Holwood

Recruitment Consultant - Christchurch

I am a born and bred down to earth Cantabrian…several years' experience in temporary and permanent recruitment.

My background is in sales including business development management / marketing / leadership and administration .

My goal is to meet client expectations in a timely and professional manner and ensure my candidates are working in safe environment.

Contact Jay today!

Kerri McCarthy

Recruitment Consultant - Christchurch

I have returned to my home town of Christchurch after spending 11 years in Perth, Western Australia and a year in Brisbane. I am passionate about recruitment and have 18 years' experience in External and Internal Recruitment working for various Recruitment Agencies and Mining/Construction Companies.

I have always specialised in the blue collar trades positions in Civil & Building Construction and Mining so it makes sense that I have been given the below areas for my portfolio.

Contact / Email Kerri about:

Mark Wilkins

Recruitment Consultant - Christchurch

After deciding to down tools as a carpenter and move into the labour hire business, I joined Advanced Personnel as a Recruitment Consultant in April 2012.

As a carpenter I prided myself on quality of work and I ensure the candidates I find for my clients predominately in the construction industry have quality, reliability and old fashion work ethics.

Contact / Email Mark about:

Paul Wallis

Recruitment Consultant - Christchurch

Originally started work in the pneumatics industry designing and selling automation control systems before moving to the bakery industry doing maintenance along with organising production schedules and staff. For the last 25 years I have been involved in the plastics industry which involved advising the best plastics for the application along with quoting and organising machined items to meet customers requirements.

I am married with two children. Have a passion for yachting and over the years have won national championships and match racing competitions.


Tate Ulsaker

Branch Manager - Nelson

Tate is a new Kiwi, born in India from American parents.

Having founded a market research company in Russia, he served hundreds of multinational Clients from his office near Red Square since 1996.

Tate is passionate about continuous business systems improvement, popularized by the Japanese word: "Kaizen" because he saw what this mentality can do for his market research efforts in Russia. Tate believes that Kaizen can enhance Client deliverables for recruiting markets to the same effect.

As the Branch Manager for Advanced Personnel in Nelson, Tate enjoys continuous improvements of his business and lifestyle experience and he encourages others to do the same at every opportunity.

Sean Davies

Recruitment Consultant - Nelson

Sean brings ten years of recruiting experience to the Nelson Branch.

In the past Sean has recruited and managed hundreds of people for a large orchard in the area. The intensity of high volume labouring requirements on tight schedules in a competitive market like apple orchards has taught Sean to appreciate reliable workers and the employers who need them.

As a recruiter, Sean brings a solid understanding for what is required of the Nelson area trades and labouring markets.

When not at work, Sean can often be seen fishing or riding his Harley.

For competitive fast efficient friendly service give Sean a ring to discuss your requirements.

Contact / Email Sean about:


Catherina Damand

Recruitment Consultant - Hamilton

I moved from South African to New Zealand with my two boys in 2016 and fell in love with this country!! Having made Hamilton my permanent home, I am excited to assist clients and candidates alike to find that perfect match.

My recruitment experience spans over 10 years, predominantly focussing in the Trades, Engineering and Manufacturing industries. Throughout this journey in the recruitment field I have developed strong business relationships with companies of all sizes, and built a reputation of supplying quality over quantity. I understand that if companies wanted to hire purely off a resume chances are they would not need my services; therefore my expertise is being able understand deeper requirements such as personality matches, company cultural and career development.

Recruitment is more than a job for me, it is my career, my passion and I believe working together towards a common goal makes the end result so much more rewarding.

Tom McKenzie

Recruitment Consultant - Hamilton

Tom started with Advanced Personnel in 2011.

Prior to starting his recruitment career he worked in the Transport & Logistics sector for over 20 years.

In this time he built up extensive knowledge and understanding of what is 'really required' to successfully assist clients with HR and recruitment needs.

Tom grew up in Hamilton, however spent 15 years living in Auckland.

He has now moved back to his beloved Chiefs country to continue his career.

In his spare time you can find Tom at the driving range or on the golf course hitting some balls.


Lyndon Webster

Recruitment Consultant - Manukau

Lyndon is originally from the U.K from an old Mill Town in the North West of England and also home to the mighty Premiership winning Blackburn Rovers!

Prior beginning a career in Recruitment, Lyndon worked on a broad spectrum of jobs from door to door sales, construction and office management.

He loves travelling and has been away from home for almost 5 years with time spent in Asia, America, Australia and now NZ for the last two years. He is very happy in this beautiful country and hopes to settle here for good ("Better than Ozzy")

In the recruitment sphere, he holds extensive experience doing operations, candidate sourcing and client relationship management. He now works for Advanced Personnel in a 360 degree recruitment role and is excited and passionate working with clients directly from start to finish. He loves meeting people and developing new business but he finds the most rewarding part about recruitment is placing a great candidate in a life changing role.

In his spare time he likes watching and playing football, gyming, hiking, lazing on the beach with a good book and the odd game of Texas Holdem!

North Shore

Nivana Johnson

Branch Manager - North Shore

Nivana is our Auckland Branch Manager leading our two 'City of Sails' branches. Winding back the clock , she was born and breed in Auckland prior completing her midwifery qualifications and working the first part of her professional career in the Health sector. This line of work taught her to act cool and calm under pressure and a working attitude whereby no mountain is too high.

Following a career change in 2015, Nivana transitioned into Recruitment, working with one of New Zealand's largest recruitment agencies before joining Advanced Personnel. She has been actively involved in both strategic and hands on blue collar and healthcare recruitment during her career and works with a transparent, communicative approach with clients and candidates.

Nivana believes her greatest strength in the recruitment field is that no single approach is right for all clients. "The old one stop shop has had its day. I enjoy working in partnership with clients, listening (really listening) to companies needs and challenges to provide a collaborative first class solution, from front line right through to executive management personnel."

When not working you will likely see Nivana hanging out with her family and friends, or patrolling the beach as a surf lifesaver or running up and down a netball court.

Blake Crowson

Recruitment Consultant - North Shore

From Auckland and still here.

I graduated in 2015 from AUT with a business degree: Double major in Human Resources and Employment Relations and Marketing.

I have worked across the big smoke in many different roles from truck driving to Entertainer to recruitment.

I pride myself on being able to connect with a wide array of people identifying needs and then working towards solutions.

Contact / Email Blake about:

Jamie Butler

Recruitment Consultant - North Shore

Adventitious, imaginative and confident. These are the words friends and colleagues use that best describe Jamie.

Prior joining Advanced Personnel, Jamie was involved in a largely male dominated working environment, employed as a Registered Electrician. As the gender minority on most if not all constructions sites, she was formed positive relationships of equality, fairness and better working environments. After 4 years on the tools, she decided to hang them up and develop a career in the recruitment field. He now uses her hands-on industry knowledge to support with the staffing shortages facing the Auckland construction industry currently.

Having also travelled extensively around Europe and working under the working holiday scheme, she held a variety of different jobs so appreciates the 'feel good factor' when employed a great job, as well as the 'I hate going to work Monday' feeling when stuck in a role you dislike.

In her spare time she enjoys surfing, playing tennis and competing in equestrian horse trials.

Contact / Email Jamie about:

Omar Youssef

Recruitment Consultant - North Shore

Omar graduated in 2013 from AUT with a Business degree, double majoring in Human Resources Management and Employment Relations and International Business.

Since then he has worked in accounts management roles until moving to Advanced Personnel in 2015.

He originally started as a support person but quickly moved his way up to Recruitment Consultant, learning a lot about the industry and the company during this time from his mentors, Scott and Dale.

In his spare time he is a big Football fan (Soccer, the real football) and loves travelling whenever he can get the time off work.

Contact / Email Omar about: