Head Office

Geoff Densem

Managing Director

Geoff is the founder and Managing Director of Advanced Personnel Services Ltd and is based at the company's Head Office located in Christchurch.

Geoff's association with the personnel industry goes back to Jan 1986 when he started the industrial temp staff division for Key Personnel, before founding Advanced Personnel in late October 1987. Now over 2 & 1/2 decades on and he remains the navigator/strategist behind the company that employs more than 25 permanent staff and 300 temporary on-hire personnel weekly.

Geoff considers the company's investment in a web based interface as early as 2000 has helped to keep it at the forefront of its development maintaining strategic size, a major advantage in our New Zealand market; versatile enough where we can make a decision quickly and yet reputable and big enough to provide confidence and security to our candidates and clients. Recruitment in today's market is for us about aligning ourselves with our clients and candidates utilising leading edge communications more than ever before.

With so many options around it is about adapting to change and remaining at the cutting edge in terms of technology, efficiencies, respect and offering a service second to none.

In his spare time Geoff is involved with his family, football and Motorsport.

Paula Densem

Director - Head Office

Dear Optimist, Pessimist and Realist: While you guys were busy arguing about the glass of water I drank it, sincerely The Opportunist

I consider myself the Opportunist.

Opportunity is what drives me - I love working in the recruitment industry, each door you open is a door to opportunity

My daily work tasks revolve around credit control, processing new account applications and building relationships with our clients.

I also cover the HR portfolio. Outside work I love my rugby and league.

Travelling is a passion of mine which I always have on my agenda.

Ryan Densem

National Operations Manager

Ryan first joined the recruitment industry in 2001. For the first seven years of his career he lived and worked in some of New Zealand's greatest cities supporting, building and growing the Advanced Personnel nationwide branch network before settling in Auckland in 2008.

"I have had the pleasure of working with and being mentored by some exceptional people in the recruitment field; some of the most intelligent, highly motivated people I have ever met. At the other end of the scale I have come across a number of people who wait morbidly on the recruitment industry death row, having very little commitment to the industry. My wish is to combine my knowledge and experience gained from working with those at both ends of the scale and collaborate with our permanent staff to deliver the best partnerships to our clients and candidates alike".

Ryan has trained managers, recruiters and support staff, communicated with hundreds of clients surrounding strategic workforce plans, legal and policy related matters as well as interviewing countless candidates about their dreams, careers and employment opportunities moving forward.

In his spare time Ryan enjoys mounting biking, martial arts, supporting the Crusaders and spending time with family and friends.

Clint Densem

IT Manager

I joined Advanced Personnel in July 2008 as a Trainee Computer Technician, after 2 years of living in London and travelling around Europe.

In September 2012 I was given the IT Managers role encompassing the overall view and strategy of the company's technology focus. In this role I am responsible for leading and covering all IT related activities including installing and maintaining computer hardware, software and networks while running and maintaining the helpdesk, training and consultation, future planning and development of resources.

I love the ability in the role to use ever changing technology to improve internal efficiencies and delivery of services to our clients and candidates.

In 2013 I completed a NZIM Certificate in Management and the following year began a Degree in Business Majoring in Management.

In my spare time I love to travel, car race and work on property investment and online e-commerce opportunities.

Matt Harrington

Human Resources - Head Office

Matt Harrington is the company's Human Resources lead. Prior to working at Advanced Personnel, Matt has assisted a variety of firms in the manufacturing, FMCG, sales, engineering and primary industry sectors. More particularly, he has spent over a decade with a global firm acting at both national and regional levels in both shared service and business partner roles.

Matt believes that in order to effectively wear an HR hat one must be optimistic, have a high future focus, promote practices in sync with the business structure and challenge folk to be the best they can be in terms of exceeding performance goals, upskilling and personal growth. He's also only too aware that from the outside HR people can look really very busy but nobody actually knows what they do!

His work revolves much around working with people to get the greatest organisational bang from their team, doing all that can be done to see individuals stay, play and provide plenty to create great group results.

Matt found his footsteps taking him through HR doors after working as a secondary school teacher in the first half of the '90s. Not many know that, along with his Masters in Human Resource Management/Organisational Behaviour, he's guilty of possessing an Arts degree majoring in Modern Poetry.

Away from work, he can from time to time be spotted around a game of club cricket (sometimes trying to hit the ball) or mucking about with his hard-working wife and fun-loving son on their patch of farmland south-west of the city.

Robin Duthie

Health and Safety Manager

Robin Duthie is the company's National Health and Safety Manager. Prior to joining Advanced Personnel Robin worked with Fonterra as their National Health and Safety Manager for Distribution & Farms as well as some time in H&S Management roles within Fonterra Coal Mining, Fonterra Effluent Spreading and their fertiliser operations/factory.

He comes with a wealth of experience in the construction and infrastructure sector gathered while working within the corporate H&S team of major projects at Genesis Energy. Previous to his roles in Health and Safety Robin spent a number of years in the recruitment industry working firstly as a Recruitment Consultant and then Branch Manager in Hamilton.

Having a widespread hands-on Health, Safety and environmental experience working for both New Zealand SMEs and corporates,

Robin is the driving factor behind Advanced Personnel's continuous improvement and dedication towards all things Health & Safety.

Ed Heald

National Business Development Manager - Head Office

I have over 35 years' experience in the Engineering industry. I trained as a Plastics Engineer dealing with product manufacture, processing and tooling before moving into tool and product design.

I then moved into sales, management roles, servicing, and liaising with existing customers on a regular basis and developing new business. This also encompassed technical advice with respect to materials and design and the preparation of formal quotations.

I joined Advanced Personnel in October 1996 as an Industrial Consultant in the Engineering and Manufacturing Sector. My understanding of the industry brings excellent service to both clients and candidates.

Have now moved into Management roles but still keep regular contact with both clients and candidates.

Hugo Silva

IT Staff - Head Office

Hugo is the company's business and data analyst who provides support for our IT Help Desk, while also working on projects to refine Advanced Personnel's business processes and reporting systems.

Having worked as an IT consultant and business analyst for a decade in Brazil and New Zealand, Hugo is able to draw upon a broad skillset to continuously improve business systems to meet both internal and external requirements.

Hugo has a "people-first" approach to IT and is motivated to create innovative solutions which create better working environments for employees and clients, while allowing businesses to thrive in a rapidly changing world.

In his free time, Hugo loves mountain biking, exploring New Zealand, working on building projects, learning new languages and cooking.


Whai Reti

Branch Manager - Invercargill

I was told to dress for the job I want, so now I'm sitting in a disciplinary meeting dressed as Batman. But seriously have you ever seen the two of us in the same place at the same time?

With a building and labour background I'm not afraid to get my hands dirty, I have the callus's on them to prove it! This gives me an indepth understanding of all building needs and ability to provide the most comprehensive and suitable candidates/service for all clients Building, Commercial & Residential.

My experience spans 10+ years in sales, business development, contract negotiation and recruiting.

Doing the right thing, honesty and follow through are my strongest skills. I enjoy listening to clients and candidates, then recommending solutions to best fit their desires. I truly believe that I set myself apart from all other recruiters by being accessible at all times. I invite candidates and clients alike to contact me by phone, text or email ANY time of the day or night.

Contact / Email Whai about:

Asher Skerrett

Recruitment Consultant - Invercargill

Have you ever been asked to play the guitar as part of your job interview? It happened to me when interviewing for a job with an organisation who sees the whole person and not just the job. That place was Advanced Personnel.

With a background in recruitment, sales, administration, probation and the tertiary sector, I have real world experience and enjoy working with people from a wide range of backgrounds. I see the big picture and am willing to think outside the square to get results. I am also a professional musician. You may have had a boogie on the dance floor one night while I've been performing. I understand that the harder I work, the luckier I get. Like learning to play the guitar. Who knew that would come in handy at a job interview!

Forrest Clifford

Recruitment Consultant - Invercargill

The name is Forrest Clifford or Gump if you choose!! I have 24 years in civil and commercial construction, right from fixing gib and suspended ceilings to placing 1000 cube pours. I have filled the rolls of Leading Hand, Supervisor and Foreman however the body eventually said 'now is enough'.

Fitting the right man to the task had always been a fundamental method to my on-site leadership approach to get the best outcome. I continue to use that process; really listen to our client's needs in order to provide staffing solutions that optimises the most efficient and profitable outcomes on site.

Contact / Email Forrest about:


Andrew Johnson

Branch Manager - Christchurch

Andrew spent 25 years in the Army as an administrator, Recruiter & HR Manager both within New Zealand and developments overseas dealing with a wide range of people and situations.

"Having served with Andrew in the NZDF I have found him to be a trust worthy extremely loyal team player who is very good at doing any task set before him, a great guy and a pleasure to work with. - Philip Mete"

After my service I was then given the opportunity to move into the recruitment industry which seemed like a perfect fit for my skills. I have experience with a wide range of roles for permanent and temporary recruitment within both the blue and white collar industries.

Recruitment is a People industry. Connecting the best person with the right business is only the first step. Candidate care and after placement service are vital to forming and maintaining lasting, productive relationships with both our candidates and clients.

I was born in Christchurch and breed in the Canterbury region. I have been back in the Mainland for nearly five years and pleased to be here.

I like to keep fit with running and mountain biking. I look forward to winter with the weekly battle on the football field and stories afterwards with the team mates.

Jeanette Beatty

Senior Recruitment Consultant - Christchurch

Initially invited into recruitment (now in my 17th year) to specialise in hospitality covering the South Island with temporary cover for establishments and permanent recruitment where needed. After 4 years I made a move to Advanced Personnel where I maintained a large hospitality portfolio for a further 6 years.

Since then have been on contract to one of our major manufacturing clients working in-house recruitment, worked with Health & Safety / ACC / Permanent Recruitment in various industries.

Late 2015 I moved back to a Hospitality portfolio along with some administration / sales and also permanent recruiting. 2018 I added some labour / driving and general manual work to my portfolio. You may say " a jack of all".

My hospitality background started in the mid 80's in hotels, moving to motels, restaurants/ cafes and back to hotels.

Covering most of New Zealand in my hospitality employment I have lived & breathed the industry in fabulous places such as Hanmer Springs, Franz Josef, Queenstown, Picton, Taupo, Auckland + more... any job in the industry I have ticked the box!!

I understand the hospitality industry extremely well and along with general recruitment am well versed in the requirements needed to recruit professional, skilled and well-presented staff for your establishment.

Contact / Email Jeanette about:

Cliff Cooper

Recruitment Consultant - Christchurch

I have spent the majority of my working life in and around the freight, logistics, manufacturing, and transport sectors, and have combined this knowledge with 6 years experience in recruitment.

In previous roles I have been the sole Recruitment Consultant tasked with sourcing and processing Aircraft Maintenance Engineering contractors for the aviation sector throughout New Zealand, and also been a Branch Manager for a well-known national labour hire group.

I am married with twins, and an avid ice hockey fan, a sport I have been associated with for almost 20 years either in a playing or coaching capacity. I have been lucky enough to be an assistant coach for Canterbury Senior, head coaching roles for Canterbury U16 and U19 squads.

Contact / Email Cliff about:

Kerri McCarthy

Recruitment Consultant - Christchurch

I have returned to my home town of Christchurch after spending 11 years in Perth, Western Australia and a year in Brisbane. I am passionate about recruitment and have 18 years' experience in External and Internal Recruitment working for various Recruitment Agencies and Mining/Construction Companies.

I have always specialised in the blue collar trades positions in Civil & Building Construction and Mining so it makes sense that I have been given the below areas for my portfolio.

Contact / Email Kerri about:

Mark Wilkins

Recruitment Consultant - Christchurch

After deciding to down tools as a carpenter and move into the labour hire business, I joined Advanced Personnel as a Recruitment Consultant in April 2012.

As a carpenter I prided myself on quality of work and I ensure the candidates I find for my clients predominately in the construction industry have quality, reliability and old fashion work ethics.

Contact / Email Mark about:

Nick Pemberton

Recruitment Consultant - Christchurch

After returning from Australia where I was employed in construction remedial management I am changing my career focus to recruitment.

The motivation for the change is that I have always enjoyed helping people and solving problems. It is rewarding seeing and hearing the enjoyment in a smile or voice, making recruitment my next logical career.

With my previous employment background from farming, sales, construction and management I am able to cover a range of industries and positions. I look forward to assisting both candidates and clients to find the right fit for both parties.

Paul Wallis

Recruitment Consultant - Christchurch

Originally started work in the pneumatics industry designing and selling automation control systems before moving to the bakery industry doing maintenance along with organising production schedules and staff. For the last 25 years I have been involved in the plastics industry which involved advising the best plastics for the application along with quoting and organising machined items to meet customers requirements.

I am married with two children. Have a passion for yachting and over the years have won national championships and match racing competitions.


Brady Barnett

Branch Manager - Nelson

6 years in Wellington living and breathing sport and the high performing environment, I have made the move back home to Nelson! After fulfilling the dream of playing cricket professional locally and abroad, the opportunity to join the corporate space came knocking. Utilising the key skill's I developed over years on the field, I fell in love with the buzz of working in this growing industry

The Recruitment world in Nelson is on the rise. With an abundance of opportunities, the value of having great employees to drive business growth is essential. Assisting in these processes and getting the best outcome for both clients and job seekers is why I love what I do. I aim to connect the best talent in the market to our established and valued client base, and to provide a professional and understanding process for clients.

Nelson Botas

Recruitment Consultant - Nelson

Nelson has been in the recruitment industry for over 10 years specialising in the freight & logistics industry, recruiting from operations through to senior management.

He gets great satisfaction out of partnering with both candidates and clients - facilitating mutually beneficial working relationships and developing great networks along the way. Being part of the process of finding a candidate and discovering more about them, their goals and potential and seeing it all unfold through their careers is why he loves recruitment. He enjoys a good laugh, fishing and the outdoors.

Sean Davies

Recruitment Consultant - Nelson

Sean brings ten years of recruiting experience to the Nelson Branch.

In the past Sean has recruited and managed hundreds of people for a large orchard in the area. The intensity of high volume labouring requirements on tight schedules in a competitive market like apple orchards has taught Sean to appreciate reliable workers and the employers who need them.

As a recruiter, Sean brings a solid understanding for what is required of the Nelson area trades and labouring markets.

When not at work, Sean can often be seen fishing or riding his Harley.

For competitive fast efficient friendly service give Sean a ring to discuss your requirements.

Contact / Email Sean about:

Shirley Way

Reception - Nelson

A true Nelsonian, Shirley has worked in the hospitality, education, health and manufacturing sectors. She's got plenty of daring and adventure about her and it shows in the way she brings a whole stack of excitement and energy to work on a daily basis for the good of the Tasman community.

Shirley initially started work with Advanced Personnel in 2011 and does her very best for our employees. Having had three sons, she knows what it takes to make things happen and brings a practical care and appreciation of diversity with her when it comes to candidate management. It's very hard to pull the wool across her eyes too! If it can be done Shirley reckons she can be the one who gets it done.

Shirley has 5 grandchildren and along with them and, despite the bumps that go hand in hand with it, is hooked on motocross. She has a strong love of social justice. With her outlook on fairness and balance in life, it should come as no surprise to find out she's a Libran, so let her help you out.


Jeni Perkinson

Team Leader - Hamilton

I found my passion for recruitment many years ago, people have been at the core of any and all that I do,

Diversity is the spice of life, spending several years as a specialist employment consultant I have worked in an ever changing environment and loved every minute, meeting, supporting, guiding and training people to help them find the career that truly excites them is what gets me out of bed in the morning.

10+ years in sales and design and 10 + years in construction and trades, I pride myself on building enduring relationships, doing the hard yards and I'm not afraid of rolling up my sleeves… From high heels to steel capped boots, it's all in a days work as a recruitment consultant.

Pride myself on finding the right fit, work hard to understand the needs of both the candidate and the client.

I love the outdoors, love exploring our beautiful country and the world, active relaxer, if there is a sunset and cider… I am so there. lover of music and all things chocolate.

Tom McKenzie

Recruitment Consultant - Hamilton

Tom started with Advanced Personnel in 2011.

Prior to starting his recruitment career he worked in the Transport & Logistics sector for over 20 years.

In this time he built up extensive knowledge and understanding of what is 'really required' to successfully assist clients with HR and recruitment needs.

Tom grew up in Hamilton, however spent 15 years living in Auckland.

He has now moved back to his beloved Chiefs country to continue his career.

In his spare time you can find Tom at the driving range or on the golf course hitting some balls.


Marleen Armstrong

Senior Recruitment Consultant - Manukau

With a meticulous eye for detail, exceptional customer focus and interpersonal skills, Marleen has found her niche in the Recruitment Industry. Her desire to help make a difference in other people's lives has led into a career that she is passionate about.

Marleen has a strong background in Freight, Logistics and Transport and is very insightful to the needs of this industry. Not wanting to pigeon hole herself, she has built relationships and knowledge in a wide variety of other industries thus giving her greater flexibility as a Senior Permanent Recruitment Consultant.

Marleen is a member of the RCSA.

Contact / Email Marleen about:

Lyndon Webster

Recruitment Consultant - Manukau

Lyndon is originally from the U.K from an old Mill Town in the North West of England and also home to the mighty Premiership winning Blackburn Rovers!

Prior beginning a career in Recruitment, Lyndon worked on a broad spectrum of jobs from door to door sales, construction and office management.

He loves travelling and has been away from home for almost 5 years with time spent in Asia, America, Australia and now NZ for the last two years. He is very happy in this beautiful country and hopes to settle here for good ("Better than Ozzy")

In the recruitment sphere, he holds extensive experience doing operations, candidate sourcing and client relationship management. He now works for Advanced Personnel in a 360 degree recruitment role and is excited and passionate working with clients directly from start to finish. He loves meeting people and developing new business but he finds the most rewarding part about recruitment is placing a great candidate in a life changing role.

In his spare time he likes watching and playing football, gyming, hiking, lazing on the beach with a good book and the odd game of Texas Holdem!

North Shore

Nivana Johnson

Northern Regional Manager - North Shore

Nivana is our Auckland Branch Manager leading our two 'City of Sails' branches. Winding back the clock , she was born and breed in Auckland prior completing her midwifery qualifications and working the first part of her professional career in the Health sector. This line of work taught her to act cool and calm under pressure and a working attitude whereby no mountain is too high.

Following a career change in 2015, Nivana transitioned into Recruitment, working with one of New Zealand's largest recruitment agencies before joining Advanced Personnel. She has been actively involved in both strategic and hands on blue collar and healthcare recruitment during her career and works with a transparent, communicative approach with clients and candidates.

Nivana believes her greatest strength in the recruitment field is that no single approach is right for all clients. "The old one stop shop has had its day. I enjoy working in partnership with clients, listening (really listening) to companies needs and challenges to provide a collaborative first class solution, from front line right through to executive management personnel."

When not working you will likely see Nivana hanging out with her family and friends, or patrolling the beach as a surf lifesaver or running up and down a netball court.

Blake Crowson

Recruitment Consultant - North Shore

From Auckland and still here.

I graduated in 2015 from AUT with a business degree: Double major in Human Resources and Employment Relations and Marketing.

I have worked across the big smoke in many different roles from truck driving to Entertainer to recruitment.

I pride myself on being able to connect with a wide array of people identifying needs and then working towards solutions.

Contact / Email Blake about:

Csabi Szalay

Recruitment Consultant - North Shore

(Chubby) (Don't even try to pronounce it...)

Csabi joined the Advanced Personnel North Shore team in early 2018. He is originally from Hungary (please don't crack the joke 'how can you be Chubby if you are always Hungry'). Csabi has a Master's degree in International Relations and Media, so not just a pretty face. He lived in London for 6 years before he moved back with his Kiwi wife to New Zealand in 2011.

He self-proclaims Jon Snow from Game of Thrones looks like him, six pack included, although just cooling in his fridge waiting to be opened.

Csabi loves Recruitment because his career passion is helping candidates succeed as well as allowing clients to receive the best candidates. The adrenalin rush that comes with placing a candidate in fulltime employment is what makes Csabi tick. He has been successful because he looks after his candidates and builds long lasting relationships with his clients.

When he is not at work, you can spot him surrounded by his French bulldog in pubs, vineries, or on the beach. They are like Don Quixote and Sancho Panza. Go up to them to say hi, who knows they might be able to help you to land your dream job!

Darren Stanton

Recruitment Consultant - North Shore

Darren has been working in trade recruitment across NZ since 2011. His specialty lies within working on civil construction and major infrastructure projects. Darren has a passion for helping people to achieve their own goals and enjoys the ability to train, upskill and reward those who choose to make the industry their profession.

"Helping to grow our country's infrastructure, connecting local communities and achieving trade training outcomes across our roads of national significance have been some of my proudest experiences"

Darren's flexible and open approach has allowed him to provide thorough, and regionally specific resourcing strategies. He connects well with all stakeholders across the industry and community, and delivers real added value for contractors, employees and the communities in which he serves. "I feel lucky to be working in the job that makes me happy, and it's been a privilege to stand alongside and learn from some of the most talented Superintendents, Project Managers, Engineers and Supervisors, as they change the very landscape we are growing on"

When he's not on site, Darren enjoys time with family and friends as well as playing sports, with a love for cricket and most competitive sports.

Sarah Tong

Recruitment Consultant - North Shore

Sarah Tong is specialized in recruiting for talents with bilingual language skills (Chinese & Mandarin).

Prior to joining the company, Sarah had 16+ years of experience in Recruitment and HR management in Fortune 500 companies. She is certified in Competency-based Interview Skills, Targeted Selections, as well as DISC Profiling skills. She also has abundant experience in hiring all levels of positions, ranging from lower skilled operators to senior level positions such as Directors/General Manager across industries such as IT, Electronics, Construction, Pharmaceutical, Medical Devices, Finance, Operations, Real Estate and Hospitality.

Outside of work you will most likely see Sarah, her husband and daughter playing tennis, badminton, travelling and going to church together

Steve Hutter

Recruitment Consultant - North Shore

Steve has a background in Civil Construction and 3 years recruitment experience in a 360 degree role dealing within Civil, Engineering and Transport logistics.

Grew up on a dairy farm on the West Coast of Auckland and spare time is spent with my partner and 3 kids whilst trying to fit in as much fishing and hunting as possible.

Contact / Email Steve about:

Dale Hobson

Reception - North Shore

Dale begun her work with Advanced Personnel as a part-time receptionist, now playing a hugely central role across the North Island team as Support Consultant extraordinaire, assisting as need be across a wide variety of areas including recruitment, training, payroll, HR and office administration.

Dale has decided to take her first run at tertiary education in 2018 targeting a Diploma in Business Studies with Massey University. No luck needed but any fingers crossed in hopes of her success is appreciated!

She considers herself a people person who really loves helping others and keeping busy.

After work and study any spare time is spent sharing a cold Heineken with friends and family, going camping and 4WD driving with her partner or reading (currently her Kindle has Silk Roads by Peter Frankopan bookmarked).